Following the success of the weekly Beer Club on Twitter, Everards are working with There's A Beer For That - backed by the BBPA - to launch the first ever Beer Club Live events - and you are invited!
Starting on Wednesday 3rd of June at The Rutland & Derby in Leicester, aligning with There’s A Beer For That’s current Beer Club activity on Twitter, the ticketed beer and food matching events aim to entertain attendees and take them on a guided journey through the world of beer and food in the comfort of their local pub.
Beer Club live events will initially take place every Wednesday in June in four Everards pubs, two in Leicester, one in Northampton and one in Birmingham. If successful, Beer Club live events will be rolled out to further venues later in the year. The usual Beer Club online will run via twitter to coincide with the live events and can be found using @beerfothat and #BeerClub.
Erika Hardy, Head of Marketing at Everards said: “Everards are really excited to be launching the first of the Beer Club Live events and supporting this great campaign to re-ignite the nation’s love of beer. Our licensees are looking forward to putting on four great events in their pubs and giving each event its own twist, tickets are already selling fast!”
Tickets will be affordably priced and advertised by the pubs involved and will include all food and beer matching for the evening. The evening will be hosted, in an informative manor, by an Everards beer expert together with great guests from the beer and food world, who will showcase the craft behind beer, the diverse range of styles and the versatility of beer with great food.
With bookings available in pub, the four events will follow the below themes each Wednesday from 6.30pm:
3rd June – BBQ and Beer at The Rutland & Derby, Leicester
10th June – Beer Day Britain at The Wheatsheaf, Dallington
17th June – Afternoon Tea with Many A Twist at The Black Horse, Aylestone
24th June – Beer for Wine Lovers at The Church, Birmingham
Neil Gannon, Marketing Lead at Britain's Beer Alliance comments: "We're very pleased to be announcing our first piece of on-trade activity with Everards. There's a Beer for That as a campaign has gone from strength to strength over the past six months and these great events mark part of the next step in our journey. We are demonstrating that beer can be a great accompaniment to food thanks to the diversity of flavours and styles and taking this to people’s local pubs.”
Contact details for the pubs to book your tickets can be found at everards.co.uk/our-pubs or visit the pubs Facebook pages.