Ever thought about running your own pub?

Batemans, the family brewer based in Lincolnshire, has completed an extensive £150,000 refurbishment of Wainfleet pub The Woolpack. This pub is the first to reopen under Batemans’ new ‘manchise’ agreement, a cross between a managed and tenanted pub which sees the operator take a percentage of turnover. 

The Woolpack has been given a complete new look, with £20,000 spent on a new kitchen and the remainder invested in dramatically improving the rest of the pub, including creating a new lounge and seating area, and freshening up the toilets and bar area. The finished result is an appealing and comfortable, quality community pub, with a focus on food and drink across all day parts.

Batemans new ‘manchise’ pubs are run under a hybrid agreement; half managed, half tenanted, and rewards operators for being entrepreneurial and growing the business. This agreement releases the operator from responsibility for the day to day expenses such as utilities, wet stock, insurance etc., leaving them free to focus on developing the food and accommodation aspect of the pub (where appropriate). There is a franchise fee based on turnover, which means the operator receives a percentage of wet turnover, and Batemans receives a percentage of accommodation and food turnover.

New landlords Iain and Johann Jubbs were specifically chosen by Batemans to run The Woolpack, after they visited a recruitment open day run by the brewer. Johann has considerable hospitality experience, having previously run a pub in Spain for seven years, and a tapas bar in Lincoln. Running a pub will be a new experience for Iain, who used to work for the Shaw Trust and is passionate about making The Woolpack a success. Iain and Johann have also employed 12 people from the local area to work in the pub. 

Iain commented: “We’re incredibly excited about running The Woolpack – as soon as we heard about the ‘manchise’ agreement we knew it was for us; it’s a very appealing proposition that suits our circumstances perfectly. Both Johann and I have developed skills throughout our previous careers that we know will prove invaluable at The Woolpack, and we’re very pleased to be part of the Batemans family.” 

This refurbishment of The Woolpack is part of a wider regeneration programme for the brewer. Stuart Bateman, Managing Director of Batemans, said: “We have carried out the biggest and most extensive refurbishment of any pub in Batemans history at The Woolpack, and it is now a truly magnificent quality local pub which the brewery and community can be proud of. This investment is part of our comprehensive development strategy which will ensure our pub estate is as strong as it can be and secure our place in the market for many years to come.”

To find out more about Batemans, please visit http://www.bateman.co.uk or call 01754 880317

Published in News

Batemans Big Week at the Butcher & Beast


The final figures are in and Batemans, the family brewer based in Lincolnshire, is pleased to announce that its ‘Big Week’ of activities across its 60 pubs raised more than £10,690 for county-based learning disability charity, Linkage Community Trust.

Throughout the first Batemans ‘Big Week’ in May, events were held at the brewery and at individual pubs, with everyone from the accounts team to landlords getting involved. Activities ranged from darts competitions to pet shows, and from car washes to karaoke.

Highlights of the week included a Human Jukebox event at The Napoleon in Boston, where customers could pay for a song of their choice to be performed by a live musician, and if other customers did not like their choice, they could pay for it to stop. Meanwhile, The Three Tuns in Ingoldmells held a dog show, with categories including ‘The dog the judge would like to take home’, and The Game Bird in Beverley, East Yorkshire, organised a sponsored spinathon on an exercise bike. 

Furthermore, Batemans introduced a new beer for the week, Mr George’s Golden Ale, which proved incredibly popular with customers. The beer was named in honour of George Bateman, who formed the long-standing family connection between the brewery and Linkage, and was chairman of the charity for 25 years. Money from every pint of this beer sold was added to the fund.

Linda Green, Retail Director of Batemans, commented: “We’re thrilled to have raised such a huge amount of money for Linkage, and are very proud of our employees and landlords for getting so involved. We will definitely repeat the Big Week next year, and also have additional fundraising activity planned over the next few months to bring us closer to our target, including a raffle at the brewery’s annual music festival, Bands on the Bank, to be held on 8th August 2015.”

Linkage Chief Executive Ges Roulstone added: “We’re delighted by how much Batemans has raised, and how enthusiastic their pubs and staff were throughout the Big Week. We visited many of the pubs who were involved to say thank-you and took part in some of their activities. It was great to see so many people having fun while raising money for our Employment Services initiative, which helps people with learning disabilities find paid work.”


The grand total will be unveiled at the annual Linkage event, the Bateman Awards, on Friday 10th July at Grimsby Minster. 

Published in News

Batemans Law of the Land


Batemans, the family brewer based in Lincolnshire, has brewed a rich, ruby beer to celebrate the 800th anniversary of Magna Carta. The county plays an important role in the story of the historic document and is home to one of only four surviving original copies. Named Law of the Land and available by bottle, this 5.5% ABV beer has been brewed with sweet English barley and spicy Minstrel hops to give a balanced taste of history.

Batemans has partnered with Lincolnshire County Council (LCC) and East Lindsey District Council (ELDC) to officially create this new beer for the anniversary celebrations, demonstrating the strong relationship between the county’s leading brewer and its councils. The beer was launched at an exclusive event held in the women’s prison at the newly renovated Lincoln Castle, where Lincoln Cathedral's copy of the document is now housed in the new David PJ Ross Magna Carta Vault.

Law of the Land is a rich and opulent old-style beer, brewed specially to be a modern-day representation of the type of ale that would have been enjoyed by the barons who created Magna Carta. It is indulgent, characterful and luxurious, with hints of berries and fruits to enhance the traditional flavour. The use of Minstrel hops is also deliberate, as they feature some characteristics of hops of that time.

Stuart Bateman, Managing Director of Batemans Brewery, commented: “We’re incredibly excited to have produced this limited edition bottle beer in partnership with LCC and ELDC as part of the Magna Carta celebrations. The beer is vibrant and gives a real sense of occasion – bursting with richness it is a very befitting tribute to the rebelliousness of the barons to which we owe so much. Magna Carta is a hugely important part of our history that still impacts us today, so what better way to mark this milestone than by raising a glass of Law of the Land beer!”

Councillor Colin Davie, Executive Councillor: Economic Development, Environment, Planning, Tourism for LCC, said: “What better partner for the newly revamped Lincoln Castle than the county’s top brewer?  It’s great to see Batemans becoming involved with such an important celebration not just for Lincolnshire, but on a national level.”

Councillor Craig Leyland, representative for the ELDC, added: “We’re thrilled to have been involved in such an exciting project, and are sure the new beer will go down fantastically with local residents and the many tourists we will welcome to Lincolnshire are part of the celebrations.”


Law of the Land will be available to buy in 330ml bottles from the Batemans Visitor Centre and online store, as well as Lincoln Castle and Lincolnshire Co-op stores. It is the perfect beer to enjoy during the national ‘Cheers to Beer’ taking place at 12.15pm on Beer Day Britain, 15 June 2015. At that time people are encouraged to go to the pub, bar or have a bottle of beer at work or home and raise a glass to British beer and Magna Carta. The time of 12.15pm relates to the year the great charter was sealed.  

Published in News

 Batemans Tenants Lunch

Batemans, the family brewer based in Lincolnshire, has held its annual Rewarding Success lunch for its tenants, with awards given for Publican of the Year, Cellar Management and Floral Displays. The event was held at the brewery’s Visitor Centre and attended by more than 80 tenants.

Publican of the Year was won by Sarah and Chris Sorrell, tenants of The Dog and Bone, based in Lincoln. This awards lunch completes a string of successes for The Dog and Bone after it received CAMRA’s Pub of the Year award for Lincoln last month, for the second year in a row. In 2014, it was also named as CAMRA’s Pub of the Year for Lincolnshire and the East Midlands. Sarah and Chris have been running The Dog and Bone for just two years, and this tenancy marks a return to the pub industry for the couple after more than seven years away.

Stuart Bateman, Managing Director of Batemans Brewery, commented: “Sarah and Chris have achieved so much over the last two years, we felt they had to be the winners of our Publican of the Year Award. Since taking over the pub, they’ve increased trade by 40 per cent, which is a considerable accomplishment, and made it a real hub of the community, hosting ‘Stich ‘n’ Bitch’ craft and chat mornings, cookery competitions and film nights, among other activities. The CAMRA awards were also an incredible result – the first time one of our pubs has won such prestigious accolades.”

Joanne Buckland, tenant of The King’s Head in Horncastle, won the Cellar Management award for the second time since she took over running the pub from her mother – and this is the sixth time in a row this pub has received the award. Awards were also won by The Butcher and Beast in Heighington, The Ship Inn in Chapel St Leonards and The Plough in Nettleham for their floral displays in the Urban, Rural and Winter categories respectively.

Sarah Sorrell said: “We’re over the moon to have won Publican of the Year! The success we’ve enjoyed since we took over The Dog and Bone proves to us that customers want a traditional pub – one which offers them real ale and is the hub of their community. We’re looking forward to building on our achievements throughout the rest of the year.”


Stuart added: “The Rewarding Success lunch is a highlight of the Batemans calendar, and it’s very important to us that our tenants feel valued and celebrated for all the hard work they do. We’d like to extend our congratulations to all those who won awards – we look forward to working with you throughout the rest of 2015 and beyond!”

Published in News

Batemans Dog and Bone

Batemans, the family brewer based in Lincolnshire, is thrilled to announce that The Dog and Bone has been named as the Lincoln CAMRA Branch Pub of the Year for the second year in succession.  Having won the award in 2014, the Batemans’ pub then won Pub of the Year for Lincolnshire and East Midlands, and went on to reach the last 16 of CAMRA’s national competition.

This year, the Lincoln branch competition was divided into two categories.  Members voted for their favourite city pub and their favourite from the villages in the branch area.  Then five judges visited the top three pubs in each category to assess the quality of the beer, the atmosphere, service, community focus and value for money. 

The Dog and Bone, a hidden gem among the old terraced houses off Monks Road, came top of the judges’ vote.  It is a thriving community pub run, since February 2013, by enthusiastic husband and wife team, Chris and Sarah Sorrell. Alongside a great beer offering and a welcoming, comfortable atmosphere, Chris and Sarah have worked hard to make the pub a real hub for the local area, holding events such as art exhibitions, ‘Stich ‘n’ Bitch’ craft and chat mornings, cookery competitions and film nights.

Stuart Bateman, Managing Director of Batemans Brewery, commented: “This is a fantastic result for The Dog and Bone, and Chris and Sarah should be incredibly proud of themselves! To receive the award not once, but for two years in a row proves that they have got the right approach to running a pub – make it the heart of the community and the people will come. We would also like to congratulate one of our other pubs, The Butcher and Beast in Heighington, which was a finalist in the Country Pub of the Year category.”

Lincoln CAMRA chairman, Aaron Joyce, added: “For the Dog and Bone to win the title for the second year in a row is credit to the hard work of Chris, Sarah, their staff and indeed their customers.”


The Dog and Bone now goes forward to the Lincolnshire round of the competition, where it will be up against the winners from the Gainsborough, Grimsby, Scunthorpe, Louth, Grantham and Fenland branches.  

Published in News

 Batemans Linda Green


Batemans, the family brewer based in Lincolnshire, has recruited Linda Green as its new Retail Director. Linda’s appointment comes as Batemans makes acquisitions a major priority for the business, with the aim of increasing its managed houses in particular.

Batemans is looking to evolve its estate to be split equally between tenanted, managed and franchised operations, with a particular focus on sites that include a strong food, or accommodation offering, alongside cask ale, and have the capability to earn between £8,000 and £12,000 a week. South Yorkshire, East Midlands, North Cambridgeshire and Norfolk have been identified as the favoured locations for new Batemans sites.

Linda will be targeted with increasing the number of managed houses in the Batemans estate to 15 in three years, and then to 20 after five years. She joined Batemans this week with a main board position, and has over 20 years of executive level experience. In the pub and bar sector, she worked for Scottish & Newcastle for more than 10 years, helping to set up the food division at brands including Chef and Brewer and John Barras.

Stuart Bateman, Managing Director of Batemans, commented: “Linda’s appointment marks the start of an exciting time for Batemans as we look to dramatically increase our retail estate. This is a new role for us, and we believe Linda will prove invaluable in helping us to achieve our acquisition targets.”

Published in News
  • Arkell's Arkell's
  • Batemans Batemans
  • Black Sheep Black Sheep
  • Brakspear Brakspear
  • Charles Wells Charles Wells
  • Bathams Bathams
  • Everards Everards
  • Robinsons Robinsons
  • Fullers Fullers
  • Hall & Woodhouse Hall & Woodhouse
  • Harveys Harveys
  • Holdens Holdens